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Big Machine Partners with the Music City Grand Prix for Title Sponsorship

Inaugural Festival Set to Take Place August 6-8, Tickets on Sale Now

NASHVILLE, Tenn. (April 6, 2021) - Today the Music City Grand Prix is thrilled to announce that leading entertainment and spirits company Big Machine will be the title sponsor of the inaugural IndyCar race this summer. The Nashville-based multimedia conglomerate includes the Big Machine Label Group with superstar recording artists like Tim McGraw, Florida Georgia Line, Lady A and Carly Pearce; its rapidly-growing spirits company, Big Machine Distillery; and Big Machine Racing. The Big Machine brand aligns with Music City Grand Prix’s philosophy of combining the best of entertainment with racing for the first-of-its-kind festival in Nashville.

Pictured (L-R): Radio Host Shawn Parr, Lady A’s Charles Kelley, President & CEO of Big Machine Label Group Scott Borchetta, Carly Pearce, Executive Vice President of Big Machine Distillery Mark Borchetta, and CEO of Music City Grand Prix Matt Crews Photo Credit Jason Kempin/Getty Images for Big Machine Label Group

Big Machine’s presence in and around the Music City Grand Prix will include significant event branding with prominent product visibility with their full line of spirits, including Big Machine Distillery’s new Big Machine Vodka Spiked Cooler juice pouches, promotions and contests, and the integration of BMLG artists as part of the overall festival line-up. “Having Big Machine on board is a great alignment with our brand,” says Matt Crews, CEO of Music City Grand Prix. “Big Machine’s President and CEO Scott Borchetta is a racing enthusiast himself and has been an integral part of Music City Grand Prix as an owner. He will also provide his expertise in music - further proving this festival will be one of speed and sound.” This multi-year commitment from Big Machine as the title sponsor of the Grand Prix shows the brand’s dedication and passion for motorsports and speaks to what Nashville is, and what this event will become this year and beyond. “I’ve worked for decades bringing racing and music together and I can’t think of a better way to welcome the IndyCars back to Nashville than honoring them with our namesake,” said Scott Borchetta. “My very first race was an IndyCar race, the California 500, and this brings it full circle. I truly believe that we’ve created the most exciting new weekend in racing anywhere in the world and Nashville is going to roll out the red carpet. This will be a party you don’t want to miss.”

An IndyCar is put on the rooftop of the new Four Seasons Private Residences in Nashville. Photo credit Jason Kempin/Getty Images for Big Machine Label Group

The three-day international festival of speed and sound August 6-8, 2021 offers something for everyone. It will be staged on a temporary 2.17-mile grand prix circuit in Nashville and around the Nissan Stadium campus. The course will cross the Cumberland River via the Korean Veterans Memorial Bridge, making the Music City Grand Prix the only current event in motorsports to cross over a major body of water. “Being title sponsor of this racing and music festival weekend is the perfect way to celebrate major events returning to the world after more than a year of sheltering,” said Big Machine Distillery Executive Vice President Mark Borchetta, “integrating Big Machine Vodka and our new Spiked Cooler vodka juice pouches into the weekend supports our optimism and excitement about the world returning to a semblance of normalcy.” In addition to a weekend of racing, attendees can look forward to the best Nashville has to offer, including live music performances by top artists, best-in-class food experiences and entertainment that centers on speed in a way only Music City can serve up. For more information on the Music City Grand Prix visit or follow us on Facebook, Instagram and Twitter at @musiccitygp. Ticket packages are on sale now. Fans can purchase Music City Grand Prix three-day ticket packages, starting at $119, and festival add-ons at, or by calling the Tennessee Titans’ ticket office at 615-565-4650. About Music City Grand Prix: Music City Grand Prix is a three-day international festival of speed and sound featuring an NTT INDYCAR® SERIES, GT America and TransAm series racing events. The event aims to create a comprehensive world-class international destination event that highlights Nashville, Tenn., the Music City and the Mid-South region. It will include music, food, culture and entertainment centered on the speed, technology, skill and excitement of up-close urban INDYCAR and other forms of racing. As a privately funded event, Music City Grand Prix is owned and operated by 615GP, LLC. More information is available at About Big Machine Label Group: Led by Founder, President and CEO Scott Borchetta, Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Big Machine/John Varvatos Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Florida Georgia Line, Sheryl Crow, Thomas Rhett, Tim McGraw, Rascal Flatts, Brantley Gilbert and Lady A; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Midland, Carly Pearce, Riley Green, Aaron Lewis, Badflower and "The Voice" winner Danielle Bradbery. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People's Choice and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Big Machine Label Group created the Music Has Value Fund to provide assistance to nonprofit organizations that make music, aspire to make music, and access and appreciate music. Visit for more information. About Big Machine Distillery: Big Machine Distillery was acquired by music mogul Scott Borchetta in 2015 and is run by his brother Mark Borchetta, who serves as EVP. The brand established itself as a player in the spirits industry with its thriving tasting rooms in Nashville, its award-winning Big Machine Platinum Filtered Premium Vodka, and its successful sponsorship associations in the highest levels of motorsports, celebrating championship-winning seasons in IndyCar, NHRA and NASCAR. The brand is now disrupting the spirits industry with its new Big Machine Vodka Spiked Coolers – vodka juice pouches which come in assorted fruit flavors. For more information visit

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